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Article Marketing Series - The 3 main benefits of article marketing; Traffic, Link Popularity, and Branding
By: Jarrod Hunt

There are three major benefits to Article Marketing; Traffic, Links, and Branding. It’s tough to say which benefit is more important, since articles can be equally benefit to all three. Some of our clients are only interested in the search engine optimization aspects while others are mostly interested in traffic. In most cases however, regardless of what they initially expect, most of them quickly find that, when done right, articles will bring a ton of traffic, build your brand, and increase your search engine rankings.


There are two ways that Article Marketing will increase your traffic; directly and indirectly. Direct traffic comes from links contained in your articles. The more sites that pick up your article, the more traffic you can expect. In addition to quantity its also important to get your article posted to quality sites (I will talk about that in future articles), since getting published on the right site can create hundreds, or even thousands, of direct visitors.

Using Textlinkbrokers’ own Article Marketing campaign as an example, we nearly doubled the number of referrers to our site within two months of starting our Article Campaign. We went from around 50-60 referrers per day to about 120-150. We approach our article program very aggressively but even an unaggressive campaign can do well if done correctly.

If you don’t know what a referrer is, it’s a website that sends you traffic through a link located on their site. You can track referrers in most web analytic programs.

Link Popularity

Another benefit to an Article Marketing Program is link popularity. The more sites that pick up your article the more links you will receive. Textlinkbrokers averages between 30 and 300 links for every article that we create.

In addition to links from sites that are picking up our articles, we also get links from sites that read our article and comment on it, on their own sites. These sorts of links are considered very powerful by the search engines. If you are familiar with duplicate content rules, you will know that over time search engines will remove, from their index, some of the articles that are duplicated on many sites. They usually keep in their index articles from the most powerful sites and remove the ones from the less powerful. This is one reason why its important to continually write more articles (This is another important subject we will talk about in a later article).

Links that are obtained from people commenting about your articles are not affected by the duplicate content rule, which is why these links are so valuable.

There is one more thing I want to say about link popularity. We have noticed that not only do we get links directly from sites who pick up our article, we get 2 nd tier links pointing to those articles from other websites, creating a stream of link popularity to our site. For example, we recently had an article picked up by During some of our research a few weeks later, we found that about 15 people were directly linking to our article on Sitepronews. Those links were making the page where are article was posted more powerful, thus making the link to our site on that page more powerful.


Another important benefit of Article Marketing, is branding. Branding is one of those things that few people talk about, especially small businesses. Probably because branding is one of those things that can be tough to track; it is much easier to track link popularity or direct traffic. With that being said, there are some ways to tell if your articles are building your brand.

One of the most noticeable ways that we were able to track branding was through our sales staff. On a daily basis our sales staff gets calls or emails from potential clients that say “I was reading your article about ________ and figured I would call you to learn more”. This is branding. When a person reads your article, sees the mention of your site in the credits, then later calls you, it’s because of branding.

Branding also has another major effect that is very tough to track. I like to call it the “Multiplying Factor”. It is widely understood by marketers that most people will not buy your product or service the first time they learn about it. In fact, in some industries it may take people seeing your ads several times before they are motivated to follow through. It’s because of this that articles can have a major impact on your sales. Your articles will multiply all of your other marketing efforts. Once a customer sees your name on an article, and then sees one of your other ads, they are much more likely to react.

With all that being said I would like to reiterate how important it is to understand all of the ways an Article Marketing Program can help you make sales. If you are just tracking traffic or doing it for search engine optimization purposes, you are only seeing part of the picture. Depending on your industry and your ability to effectively utilize Article Marketing, you may not see the immediate benefits of either traffic or SEO. However, I can tell you from experience that it wasn’t for a few months that we truly started to see the “Big Picture”; Once we did we were empowered to push forward with growing our Article Marketing efforts. It was one of the best Marketing moves we have ever made.


Look for more article in the “Article Marketing Series” in the near future. All Article marketing articles can be found here: Textlinkbrokers Blog - Article Marketing

Jarrod Hunt is the CEO of Textlinkbrokers offers article marketing along with several other link popularity and traffic building programs. Any syndication of this article must include a link to Textlinkbrokers.


"How To Use The Secrets Of The Best Direct Response Marketers Of The Last 100 Years To Get More Sales and Profits For Yourself"
by Mark Hendricks

The marketing technologies may have changed, but human emotions and buying decisions are still driven by the same psychological principles that have been ingrained in us since time began.

What I mean by that is people still want all the same things out of life that they always have. You know, safety, security, shelter, love, friends, belongings, sex, money, power, recognition, fun, good times, laughs, excitement, you name it.

All of these are basic parts of being human.

And you may have heard that all humans make decisions emotionally, and then, rationally justify those decisions with logic.

Therein lies our problem to solve.

Most people are rushed for time these days.

They tend to want to just get to the bottom NOW.

The problem with that is you never, I mean NEVER, can sell anything to anybody by dropping to the "bottom line" immediately without first describing the benefits to the buyer and building value and DESIRE for your product or service.

By dropping to the bottom line too soon, you risk that the buyer won't really appreciate the true value and benefits that you're really offering them, or will completely miss your point that you're trying to make altogether.

You've got to lead them through this process...Step By Step By Step.

Also, you're trying to get your reader to invest in your relationship by spending his/her time with you. This raises that odds of making an EMOTIONAL tie with your reader.

Now some of you may think that people just won't take the time to read a whole bunch of information.

Well, I'm here to tell you that they will, IF it's interesting, beneficial to them, and not BORING!

Think about the things you're interested in. When you send away for information, you want to know as much as possible before you make a buying decision, don't you?

And you want to feel like you at least have some sort of good feelings about the person who is making the sales offer...a HUMAN EMOTIONAL CONNECTION of a sort.

Now if that's the way YOU go about making buying decisions, don't you think other "humans" do the same? Sure they do.

Now the best way I've found to do this is to write a LOT of information based on the BENEFITS to your reader and from the READER'S point of view.

So how do you go about doing this?

Start making a list of the problems that people have in relation to the topic of your product/service.

These are all of the "pains-in-the-neck" human emotional hot-buttons that you can use to present the problems that your reader is having and show your empathy and understanding of their feelings and present position.

Then make a list of all the benefits that your product/service offers to your reader.

These are the SOLUTIONS to their problems and all the good things that they'll have when they follow your advice or buy your solution to their problems.

Now you have two lists.

Begin with the first list of problems and weave a "human interest" type of story about real people who are having these problems that your reader can relate to and hopefully become emotionally stirred by saying to themselves, "Boy, that's just like me."

Then proceed to weave in how things could be so much better by applying the secrets that you have to reveal to them and go into the benefits that your solutions offer to them.

And then move on to your "sales pitch". But only after they have been "primed" a little with the background of the problems and how things could be so much better by following your lead.

Here's what to work on -- go back through your ads and sales letters to see if you're spending enough time to get your reader involved emotionally before you go for your sale.

Mark Hendricks is the author of "How To Make Your Ads, Sales Letters, And Websites Sell Like Crazy". This ebook package reveals the jealously-guarded secrets of world-class marketers of the last one hundred years, and how you can use these time-tested secrets right now to increase your marketing results exponentially. For more information see...


The Most Important Part of Your Ad...and Why!
by Mark Hendricks

Is there a most important part of your sales message?


Why is it more important than the other parts?

80%+ of the effectiveness of your ad depends on it...and if it's good, it can increase your response up to 1700%.

Why does a good one get these kinds of results?

Like everything in effective marketing that you've learned here, it's all tied to human psychology and emotions.

What is this one thing that can be so hard to come up with, yet so very easy to find an effective one?

It's your headline.

Direct marketing studies have tested and shown that 80%+ of the success of your ad is the drawing power of your headline. And by testing headlines, one against another with the same sales offer included, a good one can increase your ad's response up to 1700%!!!!

That leads to a seemingly simple question..."why?"

See if what I'm saying makes sense to you.

At the subconscious level, each and every human is wanting to self-improve (move toward feeling good) or interested in solving a problem (avoiding pain).

By the way, avoiding pain is a much greater human motivator than self-improvement. Just look how fast someone wants to take action when they are having a major problem or are in great emotional, physical, or financial pain.

And interestingly, self-improvement is many times full of emotional, physical, and financial pain, isn't it?

You're trying new things to expand and many times there are stumbling blocks along the way that can be difficult to see, actually positive growth can be painful.

So many times the human spirit will give up because they are experiencing pain...when they were promised feeling better!...emotionally, physically, financially, etc.

Now you can understand why it's hard to get someone to try something new, even if it's positive and good for them.

They are currently in their "comfort zone", not feeling any pain, and you try to get them to move ahead and "risk" feeling new pains that they haven't dealt with yet...with the hope of doing better, and not feeling these new pains in the future.

The result...they do nothing.

Now sit back for a moment and think about what you're feeling.

I've just described your frustration and pain as a marketer.

You've made an offer to someone, an offer you believe to be of great value and importance.

Unfortunately for you, your prospect didn't take notice or respond at all.


One of two things.

They were either in their "comfort zone" and did not currently have the pain you described, or...the good feelings that you offered were not "perceived by them" (their only reality) to be worth the emotional, financial, physical and time cost (risk/pain) they may endure to achieve the end they do nothing.

Ouch, you feel your pain and frustration.

Okay, here's where your headline comes in (finally, you say, he's getting to the point).

Your headline has the ability to break through to the lower levels of the emotional brain of your human prospect.

As you've heard me say time and time again, all humans (you and I included) make all decisions on an emotional basis first, and then justify that decisions to ourselves and others with "logic".

Therefore, your headline must appeal to the emotional brain, not the the "logical" brain.

Your headline must provoke curiosity in your reader by bringing up a problem (pain) they are having, or by promising a great new benefit or solution to their problem...or here's the best kept marketing secret...BOTH!!!

Always try for both...but as always...test, test, test.

So here's what you do...

Start analyzing all the ads and newspaper/magazine articles (they have headlines, don't they?) you read and figure out whether they are offering pain avoidance or new comforts, or both. See how the headline draws you in with the benefits of reading more.

Mark Hendricks is the author of "How To Make Your Ads, Sales Letters, And Websites Sell Like Crazy". This ebook package reveals the jealously-guarded secrets of world-class marketers of the last one hundred years, and how you can use these time-tested secrets right now to increase your marketing results exponentially. For more information see...


Three Words Guaranteed To Make Your Sales Letter Fail...Get Rid Of Them And Watch Your Responses Skyrocket!
by Mark Hendricks

When reviewing clients' ads, sales letters, brochures, and other sales pieces there are three words that always need to be deleted to make the letter more effective in generating responses.

Before you hear what the words are, let's make sure that you know where the emphasis of your ads or letters should be. The emphasis, of course, should always be on your customer.

You'll want to speak to your readers needs, wants, desires, and fears.

That's how you'll be able to get your message into your prospects' emotional level brain so that your customer will take action. Remember, all decisions are made on an emotional basis first and then justified by logic later (see "How To Make Your Ads, Sales Letters, And Websites Sell Like Crazy" book for more details).

And the best way to get to your prospects emotional brain is to speak of the benefits your customer receives by purchasing your product/service...not the features...but the benefits.

As a reminder, BENEFITS are the RESULTS your customer will receive by doing business with you and features are the distinguishing characteristics of your product/service.

It's great that your product/service has distinguishing characteristics (features) that separate you from your competition, however, if you show your prospect the desired RESULTS you can provide, then you're showing your customers the BENEFITS received by purchasing your products/services.

Okay, so what are these three words guaranteed to make your ads and sales letters fail?

They are the words that completely take the focus off of your customer...these three words do not speak to your customers' emotions...these three words do nothing to instill desire in your prospect for your product/service...the three words to get rid of in your ads and sales letters are, "I...Me...My".

These three words put the emphasis and spotlight on you, the writer, instead of your customer/prospect. There is no way for you to communicate to your reader's emotions if you only speak about yourself ("I, me, my"). You've got to be writing to your reader, about your reader and your reader's hopes, desires,. wants, dreams, and fears.

That's how you get them to respond to your offer.

Now here's something that you may find interesting.

Have you noticed that in this discussion, that the words "I, me, or my" have not been used?

YOU...have been the complete focus of this discussion...YOU and YOUR customers and prospects.

And at first it's pretty hard to get the words "I, me, my" out of your writing.

Why is that, you ask?

Well, it's because guessed it...your own emotions.

All humans, "way down deep", are only interested in their own wants and desires. That's "way down deep" on the subconscious levels (see the discussion in the "...Sell Like Crazy" book about the three brains and how to communicate with each).

So that's why it's hard at first to get rid of these three words.

But fortunately for your bank account, you can learn to delete "I, me, my" from your vocabulary and learn to turn phrases into "you, your, and yours" that put the spotlight where it belongs, which is on your customer/prospect.

This one little change in your ads and letters will increase your effectiveness and your results immediately.

So here's what you do now.

Go through your ads and letters and re-write any sentence that has the words "I, me, my" in them. By doing this, you'll automatically have to place the spotlight on your customers, which will help you communicate the desired results (benefits) of your product/service to your customers own wants and desires.

Now sometimes it just seems impossible to get around using an "I, me, or my" in a sentence (but make sure you don't give up too easy). When this occurs, use the words "we, us, our" instead. This will soften the focus on "I, me, my" and give you a little springboard to get back to using the words "you, your, yours". But make sure that you've tried every which way to phrase the sentence using "you, your, yours" first.

Give it a try and YOU will see YOUR results skyrocket..

from YOURS truly,


Mark Hendricks is the author of "How To Make Your Ads, Sales Letters, And Websites Sell Like Crazy". This ebook package reveals the jealously-guarded secrets of world-class marketers of the last one hundred years, and how you can use these time-tested secrets right now to increase your marketing results exponentially. For more information see...


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