The Key to Choosing Keywords
D. Brausch, MarketingBlaster.com
Want to drive
more targeted traffic to your site? Then you
need to get your site listed higher on search engines. A
place in the top ten or twenty would be nice, wouldn't it?
Sound impossible? Well, it's not, and I'm going to tell
you how to do it.
to improve your search engine rankings
have one thing in common--Keywords! The appropriate
keywords are the key to ranking high in search engines.
But how do you
go about choosing the most effective
keywords? You must start by analyzing your business,
company, product or service carefully, thinking of all the
words that relate. Try getting a group of friends or
family together to make lists of keywords or phrases they
would use when searching for a product or service like
Here are a few
questions to ask yourself when compiling a
list of appropriate keywords:
1. Who needs
Have you carefully
defined your target market? If so, this
question should be easy. Now, let's say you offer weight
loss supplements. The people who search for your product
might use phrases like "low metabolism" or "fat blocker."
They won't just search for the term "weight loss."
I include variations of my keywords?
site easy to find means making your keywords
as specific as possible. That includes using misspelled,
capitalized, and plural words, as well as longer forms of
keywords. For instance, you may need to use "metabolize"
AND "metabolism" to cover all the possible search options.
3. Have I
included any wrong keywords?
Do not include
stop words like "and" and "the." You
should also avoid overly common words like "Internet."
Keep your words highly specific to your business. If you
choose words that too many other sites also have, you will
get pushed way down in the rankings.
Once you have
your list of keywords, you need to place
them properly on your site. The HTML title, text, meta
description, meta keywords, ALT tags, comment tags, and
URL name are all places were you~ll want to place your
It is particularly
important to place keywords in your
HTML title, because it is the first thing a search
engine's spider sees on your page. The HTML title
describes the content of your web page in one sentence,
and is supported to some extent by every search engine.
Drive tons of
targeted traffic to your site with
keywords for just 5c per visitor. You pay only when a
pre-qualified visitor clicks on your site ready to buy.
for more details.
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