OF WEB SITE DO YOU NEED? by
Lance T. Walker
There are basically
three kinds of e-business web sites on the Internet today;
2. Advertising-driven, and
is critical, because each type of site measures success differently.
Many e-businesses considered failures were actually great successes,
but in a way that didn't match the site owner's goals. The key question
to ask yourself is, "what exactly do I want my site to do for
site is used mostly by web design firms, ad agencies, performers,
job seekers, and others whose primary purpose is to show the skills
they possess. It is not expected that sales will be completed online
- the site is mainly a supporting aid for an offline, probably face-to-face,
traffic is not a concern; accurate and timely targeting is of much
sites, traffic - and what kind of traffic - means everything.
Many pages of related content are linked together to keep the visitor
clicking from one page to the next, eagerly anticipating the next
segment. Chat rooms, forums, quizzes, contests, and email newsletters
are all part of the formula that attracts advertisers to your particular
demographic. SkyVault can help you create the community-driven buzz
that will attract the advertisers you want.
Success on an
e-commerce site is measured in only one way - sales. Skip
the fancy Flash intro and all the great content, never mind the
zillion hits you got last month - what was the sell-through rate?
are impatient, and the competition is only a click away. You've
got to get your customers interested, excited, and ready to order
- and you've got between 8 and 30 seconds to do it. Your order process
must be easy, fast, and error-free. Make sure you're ready, then
get in the game.
Web Design provides marketing consulting, site development,
and web marketing services to small and medium sized businesses. They
have been developing income-producing online properties since 1998.
Contact the development team today to
turn your web site into an ebusiness.