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- From our February 2001 Newsletter
PROVIDED INPUT ON TECHNOLOGY NEEDS
Chambers Technology Committee hosted a focus group for members
to share concerns, frustrations and needs as it relates to using
Ph.D. donated her services to facilitate the group discussion.
Foster has expanded her practice to Alameda and provides consulting
performance enhancement specializing in the high tech market.
Committee had asked for specific areas to be covered during the
the focus group emphasized the need for help and coaching, noting
that most users dont even know what kind of software is best
for their business. They
suggested the Chamber set up a HELP DESK as a central resource for
who can assist them or offer training. There was great interest
in the College
of Alameda working with the Chamber to offer affordable computer
managers and their employees.
Chamber was asked to help Alameda businesses become better educated
and connected to reputable internet/website providers. Serve as
a resource for businesses on what questions to ask when selecting
Chamber should place a job board on its home page to provide easy
access to job openings in our community. Sponsor business fair opportunities
to display services and products.
The focus group
noted they enjoyed the Q&A Technology column appearing each
month in the Chambers newsletter.
many ideas shared during the 90 minute format.
Q &A Column - From
our February 2001 Newsletter
UNIQUE DOMAIN NAME BEFORE SOMEONE ELSE DOES
More than 30,000
domain names are reserved every week in the U.S. alone. Your
domain name becomes your permanent street address on the Internet
visitors to your home page. A .com web address is recognized worldwide,
and .org are also widely used. These are called top-level domains,
Your TLD is
your business address and location on the Internet. As the old rule
for retail businesses says, "the key to success for any retail
store is location."
The same rule applies on the Internet except "your location
is determined by your
domain name." In order to build high traffic, and most importantly,
sales on your web site, you need an intuitive and easy-to-remember
name. It does not justify your investment in building a web site
if no one comes
to the site. In addition, one of the main purposes of a web site
is to make the
experience of gathering information and/or buying products more
accessible to your customers. Thus, your domain name should also
accessible and memorable to serve the purpose of the web site.
a custom domain name allows you to have custom email addresses,
such as firstname.lastname@example.org or email@example.com for all the
needs in the company. These "email aliases", as they are
called, are much easier
to remember and more practical for your customers and suppliers.
A domain name
is an invaluable tool in your company's online strategy. As the
Internet grows in
popularity, a good domain name will help build valuable brand equity
It is important
that your domain name is registered as you being the owner with
your street address and your email address. If you are not the registered
listed in the InterNIC database, you could loose it to some unscrupulous
be seven additional TLDs coming out soon. The board of directors
the Internet Corporation for Assigned Names and Numbers (ICANN)
seven additional top-level domains for further consideration. These
seven TLDs are: .aero, .biz, .coop, .info, .museum, .name,
and .pro. It is to early
to tell when these TLDs will be available and what, if any,
restrictions there will
be. However, according to the Federal Trade Commission (FTC), the
consumer protection agency, scam artists are taking advantage of
the news that
the ICANN may make new top-level domains available to the public.
The FTC says
consumers are getting fax and email solicitations that offer a
chance at a new top-level domain name, for a fee, as soon as it
available. Some unscrupulous registration services are guaranteeing
domain names or promising preferential treatment in the registration
offers are premature. Because ICANN has not yet announced its
intentions, it is misleading for any service or entrepreneur to
pre-registration or accept fees for domain names that may never
if ICANN decides to add top-level domain names to the current mix
(e.g., .org, .com and .net), it is likely to set rules about their
allocation to ensure fair access by all. Currently, the rule of
thumb is to stick to
the .com, .net, and .org, the most recognizable being .com.
The first question
you may ask is how do I register a domain? It is best to have
an authorized Domain Registrar do that for you. The fee is generally
year and can be registered up to 10 years
a Registered Service Provider of domain names, wrote this guest
article. In association with TUCOWS, Inc., BusinessServices.net
has the required
tools to register domain names for their clients. For further information,
contact Jack Bertram at (510)-521-0100.