Book
Publishing: the Unspoken Truth
For many
would-be authors, writing a book is the Holy Grail - the
crowning achievement, the completion of the journey.
For the
financially successful author, however, writing the
book is
just the beginning.
The prosperous
author realizes that the printed book is in reality,
just a long sales letter. It is the document that gets the
reader
interested in all the other great information and
products you have
to offer.
Few people
ever get wealthy selling $19.95 paperbacks, even if
they are bestsellers. The real profits come from the business
you
build around your book. You get people's attention
with the book;
you make your money on all the back-end purchases they make.
The most
popular back-end offerings are software, games (like Robert
Kiyosaki's famous Cashflow
101), and follow-up information in
different media formats. Our specialty is the latter.
Essentially,
it's a matter of expressing the same information, with subtle
variations and additions, in ways that reach different senses
- thus
stimulating the mind in different ways.
The
Ebook Phenomenon
Electronic
books are absolutely the best info-products to sell in
today's marketplace. They are very easy to produce compared
to
printed works, and involve no printing, mailing, or inventory
storage
costs. They can be distributed via email, web site, disk,
and printed
out in small or large quantities.
In other
words, you're not in the game if your book is not in electronic
format. Your ebook should be the foundation of not only your
selling
strategy, but your marketing strategy as well. Reaching bookstores,
media publicists, radio and television people, potential joint
venture
partners, and even future co-authors is infinitely easier
when you can
say, "I have it in ebook format as well. Where should
I send your copy?"
The same
applies to music pieces - mp3 digital
format is the way to go.
But
what about unauthorized duplication?
Many authors
and musicians are afraid of losing sales due to people
purchasing a product and then sharing it with their friends
- or worse,
making it publicly available for free. Our position is, not
only should
you have no fear of this happening, you should actually welcome
it.
In fact, there are many cases where you should flat-out encourage
the process
If you
accept the premise that your initial publication is essentially
a sales letter that you actually get paid to send, then your
goal
should be to achieve as wide a distribution as possible -
whether
paid or free.
We'll
teach you how to take advantage of the fact
that someone
might want to share your book or music piece with others.
Since
you'll be making the vast majority of your income on future
backend
purchases, all you have to do is make sure your digital publication
contains links and contact information that bring the customer
back
to you.
Bring
them back to your web site, your mail box, your email address,
your voicemail - anywhere, just bring them back to you. In
this way,
you'll stop seeing your customes and potential thieves, and
start
seeing them as unpaid sales reps.
Basic
Services
Here's
a list of basic services we provide for our author clients:
- Copyright
acquisition
- ISBN
number attainment
- Ghost
writing
- Editing
- Cover
art
- Printing
- POD
(Print On Demand)
- Getting
listed on Amazon
- Getting
included in public library databases
- Getting
included in online bookstores
- Press
releases
- Media
interviews
- Book
readings and signings
- Ebook
production
- Audio/CD
production
- Video/DVD
production
- Web
site production
- Seminar
promotion
Use our
online order form
to let us know what you have in mind, and
let's get started.
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